Jorge Frascara is Professor Emeritus of the University of Alberta, Honorary Professor at Emily Carr University, Fellow of the Society of Graphic Designers of Canada, and member of the editorial boards of the Information Design Journal, Visible Language and Design Issues. He has held leading positions at the University of Alberta, Icograda, the ISO, the Society of Graphic Designers of Canada, the Graphic Design Education Association (USA) and the Canadian Standards Council. He has published nine books and more than 50 articles internationally, and has lectured and made presentations in more than twenty-five countries. Past clients include the Government of Canada, the Mission Possible Coalition (traffic safety), the Alberta Drug Utilization Program, Telus Canada and the Health System in Italy. He now lives in Vancouver, Canada, works part time at the Emily Carr University, and runs an information design consultancy with his wife Guillermina Noël.